Terra’s goal is to bring colour to the garden
Where colour lives has been Terra’s tag line for about 18 years. That might immediately seem to be about plants, but the other half of the store, where things aren’t growing in soil, is just as colourful as the greenhouse.
Pillows, blankets, rugs, gardening tools, umbrellas, garden art and even outdoor fashion come in the spectrum of colours.
Oh, and the wood-fired pizza oven is a beautiful shade of red.
The new store on Regional Road 20 east of Upper Centennial — the chain’s fifth — is targeting customers from the growing communities of Binbrook, upper Stoney Creek, Smithville and Grimsby. Terra bought an existing garden operation last spring and spent the fall and winter expanding it to about seven times its original size.
The goal is to inspire people to enjoy their outdoor space, says Terra marketing director Bill Bown.
“I think it’s less keeping up with the Joneses and more people doing it for themselves.”
He says some people, especially those with children, are turning to growing food and enjoying their outdoor space, perhaps to counter being glued to screens all the time.
“Gardens should be an expression of you and what you enjoy. That can mean it’s a lot of work if you enjoy that. Others want only to entertain or relax outside and they look at it as decorating,” he said.
Terra, founded in Waterdown by Jim Pepetone and now managed by his three children, has evolved to serve both sides. That includes producing a weekly lifestyle show called Terra @ Home, now in its sixth season on CHCH, and a webazine dedicated to gardening, decorating and food.
Bown says the easiest way for people to figure out their garden needs is to ask themselves what they would do with an extra room if it appeared in their house and tailor their outdoor space to serve that function.
For more on the business on gardening in Hamilton: