Ten Spot owner aspires to an empire

The Ten Spot Beauty Bar

 

Kristen Wood of The Ten Spot, a group of salons in the GTA and Hamilton. Here at the James North salon.

Kristen Wood of The Ten Spot, a group of salons in the GTA and Hamilton. Here at the James North salon.

Two years ago, there were two locations of The Ten Spot Beauty Bar. Now there are more than a dozen with more set to open in 2015. “My goal is to have thousands of them,” owner Kristen Wood said, noting three of the existing stores are corporate-owned and the rest are franchises.

The Ten Spot began in 2006 with an idea and a business plan written in one night, but is now a waxing empire. Her business model is dependent on details and organization. In her salons, which she calls “anti-spa beauty bars,” there is a focus on cleanliness that surpasses the industry norm. There is no clutter on the counters, no bacteria-friendly jets in the foot baths, and no double-dipping in the waxing pots, for example. She’s created several patented bikini-wax processes that are followed exactly the same at each location. “Even if (the staff have) been doing Brazilians forever … They have to read the manuals and they have to do a quiz.”

The company puts the same detail into its step-by-step franchise plans. The ease of opening a new store has been a big factor in the brand’s rapid growth, Wood said.

Wood’s striking success did not go unnoticed by her peers in 2014. She was chosen for EY Entrepreneurial Winning Women, a U.S.-based executive leadership program that helps women expand their businesses. She was also listed on Chatelaine and Profit Magazines’ of the top 100 female entrepreneursEND in Canada, ranking at number 81.

In 2015, she plans to push on. “We’re partnering with a national retailer to do mini-bars within their walls,” she said, adding she’s looking to open locations in BC as well as the U.S. “We have our U.S. disclosure documents ready. I expect a couple (U.S. franchise deals) signed by the end of the year.”

The Ten Spot Beauty Bar
Owner: Kristen Wood
Location: the10spot.com
What they do: Esthetic services including waxing, manicures, pedicures and facials.
Nominated by: Denise Doyle, CEO of Hamilton YWCA
Why the Nomination: “She is a great rile model for other women who want to start their own business and is an inspiration for all those individuals who are already running business.”

speesker@thespec.com
@sairapeesker

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