Agents of change: Red Shoe Society

There is something irresistible about big red shoes.

At least that’s the case for 15 young professionals who launched the Red Shoe Society – a young professional fundraising group of the Ronald McDonald House in Hamilton.

Ronald McDonald House Hamilton, located on Main Street West, is part of a network of 14 such houses across Canada. It provides a home away from home for families of children at McMaster Children’s Hospital. It is independently owned and operated by Kids Care Oncology Central West Ontario and is governed by a volunteer board of directors. It has a small staff and many volunteers.

About 20 per cent of its funding comes from Ronald McDonald Charities Canada, with 80 per cent coming from fundraising.

Sarah DeLuca, development officer, annual giving and social media, is the society’s liaison.

She said the first event, held in July at Radius on James Street South, drew nearly 80 people. That was the first step.

The core group plans to host four events a year. The next one is a Halloween party on October 25.

DeLuca said the concept of a Red Shoe Society started in the United States and has spread to a series of Ronald McDonald Houses.

“We’ll see what happens. We are still in the beginning stages of organizing, ” she said.

Follow the group on Twitter @RedshoeHamilton.